Taken in full from https://medium.com/age-of-awareness/why-personalization-in-education-misses-the-point-aa1ac84048ed on 11/8/2019

Personalization. It’s the big thing in education right now. Everyone in education is talking about it, selling it, and investing heavily in it.

The Mark Zuckerberg backed educational foundation CZI has recently committed to the goal of “bringing personalized learning to every child,” and the Bush Foundation is funding schools designed to enable “mass customization” of instruction.

The interest in personalization is but one example a broader shift across edtech toward the prioritization of services, algorithms, recommendations, analytics, platforms, etc., and away from content. Instructional content is increasingly perceived as commoditized and no longer a meaningful differentiator in the education marketplace.

So are educational companies now in a race to see who can best adapt, personalize, bundle, customize, filter, analyze, sequence, deliver, manage, [insert preferred adjective here] educational content (wherever that content may happen to come from)?

Is content as a differentiator dead?

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